WWD reports this morning Tom Ford will be launching a full color cosmetics collection, available this September. It is a whopping 132-piece collection that will include skin care.
Ford told WWD that he’d wanted to do a color collection since his days at Gucci, but that people were not “convinced that I had a voice in color until the lipsticks started selling out again and again.” (That would be his 12-piece Private Blend Lip Color Collection, now legendary.) He recounts a lifelong interest in beauty, which is not that shocking for someone so dedicated to aesthetic perfection. One of his first experiments with beauty resulted in a trip to the ER after he suffered an allergic reaction from putting cucumbers on his eyes, according to WWD.
Ford continues to work with the Estée Lauder Cos. Inc. to produce this expanded line, so it’s going to be a powerhouse brand. Expect to see it in limited (read: very high end) numbers of stores at first; it will be at Tom Ford and Bergdorf Goodman, as well as some Neiman Marcus and Saks Fifth Avenue stores. However, the lipsticks, which will be beefed up from 12 colors to 18, will be more widely available.
Expect to see a lot of color and strong pigment in the collection. Ford told WWD that he likes a strong eye and mouth for night, and the look is Studio 54 in 1978. There’s attention to detail, like the calligraphy tip brow pens that allow you to draw on individual brow hairs. “A nice thick brow is the key to a youthful look,” Ford said. And expect some raciness, like a lipgloss called Lost Cherry.
As if all this wasn’t enough, he’s also adding two fragrances to his multiple-FiFi-winning Private Blend collection: Santal Blush and Jasmin Rouge. The fragrances range in price from $195 to $475. The color collection will range from $30 to $250; lipsticks are $48.
The icing on the cake? Tom Ford himself stars with Lara Stone in the ads, shot by Mert Alas and Marcus Piggott. “I’m not in the ads because I’m vain…the product sells better with me in the ads,” he told the paper. We think it’s going to sell just fine, regardless.