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Posts for April 23rd 2010

tokidoki Cosmetics Launch for Sephora



“I’m not an anime freak or anything,” Simone Legno insisted over ear-drum popping bass beats at Arena nightclub last night as we sat in a corner as far away from the speakers as possible, craning our neck to hear the Italian artist speak. The man behind Tokidoki, the Japanese-inspired brand that features bubbly illustrations plastered across everything from wallpaper, clothing, and accessories to zip drives, iPhone cases, and now makeup, sure could’ve fooled us. “My work is my life,” he continued, “so whatever I experience, I draw inspiration from.” Growing up in Italy during the eighties, Legno was bombarded by Japanese animation, which infiltrated popular Italian culture at the time. His unique fusion of classic Japanese art, cute icons, and Italian stereotypes “like Vespas and pizza” eventually caught the eye of Pooneh Mohajer-Arnold and Ivan Arnold of Hard Candy Cosmetics. The couple convinced Legno to move to L.A. six years ago, and his brand was born—with the addition of a newfound SoCal vibe that has added traces of “bling-bling, celebrities, and positive energy” into the mix (so that’s why there was an indoor half pipe equipped with skateboarders on the club’s dance floor).

Legno’s colorful cast of hand-drawn characters ultimately attracted Sephora as well, and over the course of the next few weeks, the beauty giant will roll out the latest Tokidoki brand extension: a full line of cosmetics decked out in Legno’s playful packaging. “It’s made for an everyday lifestyle,” the newly minted makeup maestro says of his collection, referring, we presume, to the range’s tamer, multi-use offerings, like its truly exceptional Perfetto Eyeliner—a felt-tip liquid liner pen that comes in a glorious array of colors—and the Fantastico Lip Stain, a chunky marker that can double as a cheek stain or eye wash. “On the weekends, you can become a different person, though, so there are playful elements, too,” Legno added with a smirk—hence the Prisma Lip Gloss, which has a separate compartment of sequins in shapes like skulls, stars, and diamonds. In essence, it’s a collision of Tokyo and L.A. street style, in beauty form.


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Liu Wen | Elle China May 2010


Elle China May 2010

Photographer: Benoit Peverelli

Models: Liu Wen & Mathilde Frachon

Burberry Launches Cosmetics


Burberry announced today that it will launch a line of makeup in July. While the brand has launched fragrances in the past, this will be the first foray into color cosmetics for the label. Burberry's creative director, Christopher Bailey, said he wanted to launch the line after being frustrated with caked-on makeup in the wrong colors for his fashion shows, a beauty struggle that happens at Fashion Week and in real life, too. So, in order to fix makeup wrongdoings, he created his own line for the luxury brand. The collection will contain 96 pieces and is inspired by the iconic Burberry trenchcoat. “Like the trenchcoat, it can be worn anywhere and at any time,” he told WWD.

The price for a lip pencil is $24, while a foundation compact is $59. Other products include eye shadow, lip gloss, lipstick, mascara, eyeliner, liquid foundation, powder, bronzer, and blush. British models Lily Donaldson, Rosie Huntington-Whiteley, and Nina Porter star in the Mario Testino–shot campaign wearing Burberry trenchcoats. The line will sell at Nordstrom in the United States and will expand to more stores the following year.

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Anja Rubik | Obzee Spring 2010 Campaign


Obzee Spring 2010

Photographer: Azim Haidaryan

Model: Anja Rubik


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January 2015